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	<title>J.J. Buckfart</title>
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	<link>http://www.buckfart.com</link>
	<description>* communications * environment * leadership * science *</description>
	<lastBuildDate>Wed, 07 Jul 2010 20:47:09 +0000</lastBuildDate>
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		<title>Why I registered a domain name for my 10 month old and 4 year old</title>
		<link>http://www.buckfart.com/?p=733</link>
		<comments>http://www.buckfart.com/?p=733#comments</comments>
		<pubDate>Wed, 07 Jul 2010 20:47:09 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=733</guid>
		<description><![CDATA[I&#8217;ve noticed that one of the first things many marketers do when coming up with a campaign or anticipated product or service launch, is to check the availablity of a catchy or descriptive domain name. Why don&#8217;t we do this more often for our kids? It occured to me that the world&#8217;s human population is [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve noticed that one of the first things many marketers do when coming up with a campaign or anticipated product or service launch, is to check the availablity of a catchy or descriptive domain name. Why don&#8217;t we do this more often for our kids? It occured to me that the world&#8217;s human population is only increasing and the probablilty of more Darla or Kyla Dampiers (my two girls names) entering the world will only increase with time. So earlier this week I registered those domains.</p>
<p>So, if there is another Kyla or Darla Dampier out there, sorry I&#8217;ve got those domains.  I am pretty excited for the day that my daughters want to start up a blog, or launch a website. <em>I know I will be waiting a while</em>. It will be fun handing over www.kyladampier.com and www.darladampier.com to my girls.</p>
<p>Nothing says I love you quite like registering a domain name for your kid. So why not register your kids&#8217; today.</p>
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		<title>Dirty movie night at Lakehead</title>
		<link>http://www.buckfart.com/?p=723</link>
		<comments>http://www.buckfart.com/?p=723#comments</comments>
		<pubDate>Fri, 14 May 2010 13:49:39 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Environment]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=723</guid>
		<description><![CDATA[I just finished previewing the documentary, &#8220;Dirt! the movie.&#8221;
The FoReST Laboratory at Lakehead University is having a public showing on Tuesday May 18 at 7 pm.
The documentary features discussions by a number of thought leaders such as David Orr whose book greatly influenced my view on environmental education a few years ago. Another though leader the documentary [...]]]></description>
			<content:encoded><![CDATA[<p>I just finished previewing the documentary, &#8220;Dirt! the movie.&#8221;</p>
<p>The FoReST Laboratory at Lakehead University is having a public showing on Tuesday May 18 at 7 pm.</p>
<p>The documentary features discussions by a number of thought leaders such as David Orr whose <a href="http://www.amazon.com/Earth-Mind-Education-Environment-Prospect/dp/155963295X" target="_blank">book</a> greatly influenced my view on environmental education a few years ago. Another though leader the documentary features is Gary Vanynerchuk of <a href="http://tv.winelibrary.com/" target="_blank">Wine Library TV</a>. You have to check this guy out. He&#8217;s a brilliant wine guy and brilliant biz dev guy as well. In the documentary he talks briefly about soils and their relationship to grapes and wine.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="589" height="354" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/TKPcuwOOGqY&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="589" height="354" src="http://www.youtube.com/v/TKPcuwOOGqY&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I&#8217;ll be emceeing the night and will be joined by local gardening author Graham Saunders and the FoReST Lab&#8217;s soil manager Joel Symonds.</p>
<p><strong>Hosted by</strong>: Lakehead University Centre for Analytical Services, FoReST Laboratory<br />
<strong>Date</strong>: Tuesday, May 18, 2010<br />
<strong>Location</strong>: ATAC 1001, Lakehead University, Thunder Bay campus<br />
<strong>Cost</strong>: Free</p>
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		<title>Why facebook is important</title>
		<link>http://www.buckfart.com/?p=716</link>
		<comments>http://www.buckfart.com/?p=716#comments</comments>
		<pubDate>Sun, 25 Apr 2010 00:46:17 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=716</guid>
		<description><![CDATA[Have you wondered why almost every major brand has a fan page on facebook? Check out Gary Vaynerchuk&#8217;s take on facebook fan pages and why &#8220;Like&#8221; is better than &#8220;Become a Fan.&#8221; (Facebook rolled out that change earlier this week.)

If your organization isn&#8217;t on facebook, what&#8217;s stopping you?
]]></description>
			<content:encoded><![CDATA[<p>Have you wondered why almost every major brand has a fan page on facebook? Check out Gary Vaynerchuk&#8217;s take on facebook fan pages and why &#8220;Like&#8221; is better than &#8220;Become a Fan.&#8221; (Facebook rolled out that change earlier this week.)</p>
<p><object id="viddler" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="437" height="288" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashvars" value="fake=1" /><param name="src" value="http://www.viddler.com/player/39c82ada/" /><param name="name" value="viddler" /><param name="allowfullscreen" value="true" /><embed id="viddler" type="application/x-shockwave-flash" width="437" height="288" src="http://www.viddler.com/player/39c82ada/" name="viddler" flashvars="fake=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p><strong>If your organization isn&#8217;t on facebook, what&#8217;s stopping you?</strong></p>
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		<title>Scientifically Speaking: schemata</title>
		<link>http://www.buckfart.com/?p=705</link>
		<comments>http://www.buckfart.com/?p=705#comments</comments>
		<pubDate>Sun, 18 Apr 2010 17:26:02 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=705</guid>
		<description><![CDATA[Part of my work responsibilities at LUCAS is to bridge the gap between technical staff and more general audiences. A quick way to connect with your intended audience is to think about and employ schemata. You make an assumption about what the audience already knows, and build upon that assumption.
Here&#8217;s an example from &#8220;Made to [...]]]></description>
			<content:encoded><![CDATA[<p>Part of my work responsibilities at <a href="http://lucas.lakeheadu.ca/" target="_blank">LUCAS</a> is to bridge the gap between technical staff and more general audiences. A quick way to connect with your intended audience is to think about and employ <a href="http://en.wikipedia.org/wiki/Schema_(psychology)" target="_blank">schemata</a>. You make an assumption about what the audience already knows, and build upon that assumption.</p>
<p>Here&#8217;s an example from <a href="http://www.amazon.ca/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1271600570&amp;sr=8-1" target="_blank">&#8220;Made to Stick&#8221; by the Heath brothers</a>. They demonstrate the power of using a schema. In this example they are attempting to describe a type of fruit.</p>
<p><em>Description option 1.<br />
<span style="font-style: normal;"><em>A </em><em>pomelo </em><em>is the largest citrus fruit. The rind is very tink but soft and easy to peel away. The resulting fruit has a light yellow to coral pink flesh and can vary from juicy to slightly dry and from seductively spicy-sweet to tangy and tart. <span style="font-style: normal;"><em><strong>Question</strong></em><em>: If you mixed pomelo juice half and half with orange juice, would it taste good?</em></span></em></span></em></p>
<p><em>Description option 2.<br />
A </em><em>pomelo </em><em>is basically a supersized grapefruit with a very thick and soft rind.</em></p>
<p>In your communications can you think of examples where you can make accurate assumptions about your audience&#8217;s schemata and adjust your message to capitalize on those assumptions?</p>
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		<title>Story re-telling: Little red riding hood</title>
		<link>http://www.buckfart.com/?p=702</link>
		<comments>http://www.buckfart.com/?p=702#comments</comments>
		<pubDate>Wed, 14 Apr 2010 16:53:13 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=702</guid>
		<description><![CDATA[This video has inspired me think about story telling. I love how the producer took a well known story line and creatively added a bunch of science. Enjoy!

Slagsmålsklubben &#8211; Sponsored by destiny from Tomas Nilsson on Vimeo.
]]></description>
			<content:encoded><![CDATA[<p>This video has inspired me think about story telling. I love how the producer took a well known story line and creatively added a bunch of science. Enjoy!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3514904&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=3514904&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/3514904">Slagsmålsklubben &#8211; Sponsored by destiny</a> from <a href="http://vimeo.com/user1379043">Tomas Nilsson</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>The Three Journeys of Jesus: A review of &#8220;The Map&#8221; by David Murrow</title>
		<link>http://www.buckfart.com/?p=684</link>
		<comments>http://www.buckfart.com/?p=684#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:51:36 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=684</guid>
		<description><![CDATA[Whenever a publisher claims that a book has unlocked some secret from the Scriptures, I tend to become skeptical.

The book description claims that &#8220;a map, hidden in the gospel of Matthew, is the key to awakening the sleeping giant in the church-men. Sounds like fiction, but it&#8217;s true. The apostle Matthew embedded a map into [...]]]></description>
			<content:encoded><![CDATA[<p>Whenever a publisher claims that a book has unlocked some secret from the Scriptures, I tend to become skeptical.</p>
<p><img class="aligncenter" title="Book Cover of &quot;The Map&quot;" src="http://booksneeze.com/art/_240_360_Book.151.cover.jpg" alt="" width="233" height="360" /></p>
<p>The book description claims that &#8220;a map, hidden in the gospel of Matthew, is the key to awakening the sleeping giant in the church-men. Sounds like fiction, but it&#8217;s true. The apostle Matthew embedded a map into his gospel. History&#8217;s greatest men, including Christ himself, followed this map.&#8221;</p>
<p>The first half of <em>The Map</em> is a fictional narrative of murder, deception, and greed as an author, vicar and a monk fight to uncover the truth behind the map. It has a bit of a Da Vinci Code feel to it. The narrative kept me reading and dialogue was fairly believable.</p>
<p><strong>The narrative introduces the idea that all men of greatness must embark the Three Jouneys of Jesus (as found in Matthew&#8217;s Gospel) in their lifetime:</strong></p>
<ol>
<li><strong>the journey of submision (Matthew 1-7)</strong></li>
<li><strong>the journey of strength (Matthew 8-25), and</strong></li>
<li><strong>the journey of sacrifice (Matthew 26-28).</strong></li>
</ol>
<p>The second half of the book uses the narrative in a parabolic sort of way to unpack and apply the three journeys.</p>
<p>The metaphor of a traveller ascending a mountain using switchbacks is the central image in the book. The three journeys are one leg on a switchback, moving the traveller toward the mountain&#8217;s summit.</p>
<p>In many churches I have seen soft, and gentle men (Murrow argues these are feminine leaning traits). In other churches, I&#8217;ve seen almost militant, an aggressive men whose mission it was to take their city for Jesus &#8211; complete with the military metaphors (Murrow argues these are masculine leaning traits). I find both extremes repulsive. And that is the beauty of The Map. The Map gives men permission to journey into feminine and masculine realms.  It is actually quite healthy to journey between feminine traits (Murrow says submission and sacrifice are feminine) and masculine traits (Murrow says strength is masculine).</p>
<p>I think this book is a very important contribution to Christan Spirituality and Men&#8217;s Issues and has the potential to give men a renewed sense of mission in the North American Church. In some ways the book re-casts some of the concepts John Eldredge provides in &#8220;Wild at Heart.&#8221; But it&#8217;s different in that the book lays out a framework for how to live those concepts out.</p>
<p>Personal leadership and discipline are important in living a life that benefits humanity, and the overall created order. Men who have an under-girding of submission, who then lives of strength and sacrifice, will have the potential to changed the world.</p>
<p>NOTE: I received a free advanced copy in exchange for an honest, unbiased review from <a href="http://http://www.buckfart.com/?p=684" target="_blank">booksneeze.com</a>.</p>
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		<title>Toothpaste Integrity</title>
		<link>http://www.buckfart.com/?p=675</link>
		<comments>http://www.buckfart.com/?p=675#comments</comments>
		<pubDate>Thu, 25 Feb 2010 02:14:46 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=675</guid>
		<description><![CDATA[You&#8217;ve been busted! Caught! Maybe you were caught in a lie. Maybe you stretched the truth on your resume and now find yourself in a job you cannot do. Maybe you&#8217;ve manipulated people and situations and now are being called on it.
We all have.
The test of a leader is what you do when you&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 310px"><a href="http://www.sxc.hu/photo/1105487"><br />
<img title="Tooth Paste" src="http://www.sxc.hu/pic/m/g/ga/garytamin/1105487_toothpaste_4.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">Source: Stock Exchange http://www.sxc.hu/photo/1105487</p></div>
<p>You&#8217;ve been busted! Caught! Maybe you were caught in a lie. Maybe you stretched the truth on your resume and now find yourself in a job you cannot do. Maybe you&#8217;ve manipulated people and situations and now are being called on it.</p>
<p>We all have.</p>
<p>The test of a leader is what you do when you&#8217;ve been found out. Do you continue to try to smooth things over? Do you try to talk your way out of it? Or do you face the consequences and do the hard work of making things right?</p>
<p>What you&#8217;ve been trying to hid is now clearly in the open. &#8220;The Emperor has no clothes!&#8221; the young boy cries.</p>
<p>The toothpaste is out of the tube and cannot be put back in. Now the mess is obvious. Do you want to to clean it up? Or would you rather draw smiley faces with your dirty little fingers in the globby toothpaste puddle?</p>
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		<title>Would you trust a cow?</title>
		<link>http://www.buckfart.com/?p=668</link>
		<comments>http://www.buckfart.com/?p=668#comments</comments>
		<pubDate>Wed, 10 Feb 2010 02:20:36 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=668</guid>
		<description><![CDATA[I know this bill board campaign is something like 10 years old, but I still love it. Chick-fil-A did something pretty incredible with their bill board campaign. According to something I read in a journal article written by Leonard Berry the execs at Chick-fil-A knew they couldn&#8217;t compete with the big fast food companies such [...]]]></description>
			<content:encoded><![CDATA[<p>I know this bill board campaign is something like 10 years old, but I still love it. Chick-fil-A did something pretty incredible with their bill board campaign. According to something I read in a <a href="http://jam.sagepub.com/cgi/content/abstract/28/1/128" target="_blank">journal article written by Leonard Berry</a> the execs at Chick-fil-A knew they couldn&#8217;t compete with the big fast food companies such as  McDonald&#8217;s, Burger King, and Wendy&#8217;s. These behemoths had more marketing dollars to be spent on expensive marketing channels such as tv &#8211; than the smaller Chick-fil-A.</p>
<p>What did the chicken restaurant do? They decided to dominate one advertising medium, rather than spread their advertising resources thinly over multiple marketing channels. Doing this and they would likely go unnoticed.</p>
<p><em>If you want to read the original article, and you are having a hard time tracking it down,  <a href="mailto:jj@buckfart.com">email me</a> and I should be able to help.</em></p>
<p><img class="alignnone" title="eat mor chickn" src="http://www.jonathantoler.com/wp-content/uploads/2009/04/chickfila01lg.jpg" alt="" width="700" height="334" /></p>
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		<title>I bet my workplace has something yours doesn&#8217;t have</title>
		<link>http://www.buckfart.com/?p=656</link>
		<comments>http://www.buckfart.com/?p=656#comments</comments>
		<pubDate>Fri, 05 Feb 2010 00:13:16 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=656</guid>
		<description><![CDATA[In the spring of 2009, Lakehead acquired a PanAlytical MPD X-ray diffractometer (XRD for short). This unit is used for materials identification and phase characterization. It has applications in most fields, including chemical engineering, chemistry, geochemistry, geology, mineralogy and environmental sciences. They don&#8217;t let me touch the machine, but they do let me talk to [...]]]></description>
			<content:encoded><![CDATA[<p>In the spring of 2009, <a href="http://lucas.lakeheadu.ca/" target="_blank">Lakehead</a> acquired a PanAlytical MPD X-ray diffractometer (XRD for short). This unit is used for materials identification and phase characterization. It has applications in most fields, including chemical engineering, chemistry, geochemistry, geology, mineralogy and environmental sciences. They don&#8217;t let me touch the machine, but they do let me talk to Shannon. She&#8217;s really smart and has a doctorate in geology and runs the XRD. <a href="http://lucas.lakeheadu.ca/news/?display=news&amp;nid=26" target="_blank">CLICK HERE</a> to see the news piece on the LUCAS website.</p>
<p>In CSI: Miami an XRD was used to determine the materials in a hubcab found at a crime scene.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/UdEnaO4_OKw&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/UdEnaO4_OKw&amp;hl=en_GB&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I am not a physics major, but last time I checked, X-rays are invisble to the human eye. Hmmmmm.</p>
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		<title>Using Twitter as a marketing tool</title>
		<link>http://www.buckfart.com/?p=652</link>
		<comments>http://www.buckfart.com/?p=652#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:39:08 +0000</pubDate>
		<dc:creator>Jay Dampier</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://www.buckfart.com/?p=652</guid>
		<description><![CDATA[Maybe you are a bit clueless on how to properly use Twitter to connect with people and market your product or service. It&#8217;s taken me a few months to start to &#8220;get&#8221; it.
Facebook is much more straightfoward. If you are planning an event, you can set up a facebook event. If you are providing a [...]]]></description>
			<content:encoded><![CDATA[<p>Maybe you are a bit clueless on how to properly use Twitter to connect with people and market your product or service. It&#8217;s taken me a few months to start to &#8220;get&#8221; it.</p>
<p>Facebook is much more straightfoward. If you are planning an event, you can set up a facebook event. If you are providing a service line, or promoting your brand you can create a page where people can become your fan. But how can Twitter be used effectively? It&#8217;s just a mini-blog right?</p>
<p>I found this pretty straightforward presentation on <a href="http://www.slideshare.net/">slideshare.net</a> that gives some pointers on using Twitter&#8230; actually 140 pointers to be exact.</p>
<p>Enjoy!</p>
<div id="__ss_2893786" style="width: 425px; text-align: left;"><a style="font: 14px Helvetica,Arial,Sans-serif; display: block; margin: 12px 0 3px 0; text-decoration: underline;" title="140 Twitter Tips" href="http://www.slideshare.net/KyleLacy/140-twitter-tips">140 Twitter Tips</a><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=140twittertips-100112062831-phpapp02&amp;stripped_title=140-twitter-tips" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=140twittertips-100112062831-phpapp02&amp;stripped_title=140-twitter-tips" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/KyleLacy">Kyle Lacy</a>.</div>
</div>
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