Using Twitter as a marketing tool

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Posted by Jay Dampier | Posted in Communications | Posted on 03-02-2010

Maybe you are a bit clueless on how to properly use Twitter to connect with people and market your product or service. It’s taken me a few months to start to “get” it.

Facebook is much more straightfoward. If you are planning an event, you can set up a facebook event. If you are providing a service line, or promoting your brand you can create a page where people can become your fan. But how can Twitter be used effectively? It’s just a mini-blog right?

I found this pretty straightforward presentation on slideshare.net that gives some pointers on using Twitter… actually 140 pointers to be exact.

Enjoy!

Comments (2)

Two words: be human.

OK, maybe more than two words… I think the best way I’ve heard it described is this: Facebook is about keeping up with people you already know or have known; Twitter is about meeting people you will know. When using Twitter, think of it as if you are walking into a cocktail party. How would you interact? How would you want people to interact with you? If it would turn people off at a cocktail party, it will turn people off on Twitter. The only difference is that you don’t become more interesting as time goes by because alcohol isn’t served through Twitter :)

Too funny Henry. You become more interesting without the help of booze.

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