I really like some of the Brita ads. They tap into the environmental sensibilities many people have. The first time I saw this spot, I thought they were selling a health product. The reveal at 15 seconds give the missing piece of information and the expected ahh-haa moment.
Check this following ad out. It points out a flaw in Brita’s reasoning. I think you will like it.
Have you every had a slice of Dominos Pizza where the crust tasted like cardboard? In this cleaver marketing campaign, the Pizza franchise takes its critics head on.
Does marketing like this ultimately help or harm the brand?
You can check out the full campaign by CLICKING HERE.
Over the Christmas holidays my friend Ken asked me what books I read a second or third time and why. A very good question. Why do we go back to certain books and leave others half read?
Books I’ve read more than once include…
What have you read more than once?
Tomorrow is Earth Day, and in Ontario the law banning the cosmetic use of pesticides comes into effect.
As a licensed commercial pesticide applicator in Ontario, I thought it might be a good idea to I read over a few fact sheets outlining the new Ontario pesticide law. Also, there is some good information on the Ministry of Environment’s website. I am pleased for the most part with the law. In a nutshell the new law denies the use of pesticides for cosmetic purposes. So that means herbicides can not be used on your lawns for dandelions.
This law will give regulators some more “teeth” when dealing with pesticide application abuses. I know in parts of the province, pesticides are overused and many pesticide applications are really not necessary. I think a few dandelions are cute… but only a few.
While I was working for Cornell University Cooperative Extension a few years back, I had the opportunity to work with Dr. Frank Rossi aka the Turf Guy at Cornell. He developed a great resource that outlines how to care for your lawn without the use of pesticides. You could also download the PDF and wall paper your garden shed with these great lawn care tips.
Source: http://www.bugsyinfo.com/siteassist_images/whatis.jpg
About a month ago Rick Mercer visited Thunder Bay and even mentioned my hometown, Nipigon, ON.
Check it out on youtube.
I got my first curry … or I should say masala submission. Gordon sent me a pdf entitled “A Graduate Student’s Guide to Indian Recipes.” I chose one of my favourites for the first submission to the curry page. If you are interested in receiving the full pdf recipe book, send the request to my email address.
Mattar Paneer (Peas & Cheese)
2 Onions
2 Tomatoes
4 cloves Garlic
1/2 packet frozen Peas
1″ cube Ginger
1/4 t Turmeric
to taste Salt
to taste Pepper
1/2 t Garam Masala
2c Water
Method
1. Cut paneer in 1″ cubes and deep fry.
2. Make Masala with onion, garlic, ginger, and tomatoes.
3. Season and add turmeric.
4. Add peas and paneer.
Source: gallup.com
According to a Gallup report released last week, there is an increase in people who believe global warming is exagerated. I wonder what has caused this trend. Any ideas?
Source: flickr.com, Michael Holden
God communicates an important principle to the nation of Israel. While the Israelites wandered in the wilderness, God miraculously provides provisions for them. As God provides, he places an important limitation. The Israelites must not take more than they need for that day. It’s like God is saying, “You need to rely on me. You mustn’t forget who is providing for you.” The Israelites follow their emerging pattern of disobedience found throughout the Torah. They disobey God’s edict not to be pack-rats and find out the hard way the results of their disobedience.
I think this principle – taking only what you need, taking only what God permits – is a good principle. From this story, I get the sense that God doesn’t want people to be greedy. A principle that naturally can lead to more sustainable consumption; taking only what we need.
Jesus’ teachings echo this principle as well. Jesus tells the story of a rich man who was enamored with collecting more and more stuff. Little does the rich man know that his accumulations are in vane, as his life will be taken from him.
In financial terms, capital can be described as any source of profit while interest can be described as a sum paid or charged for the use or borrowing of money (or perhaps capital – I know I am stretching this a bit).
Why is it so hard for us to not live only on the interest of nature’s bounty. In the 1990s we saw Canadian Atlantic fish stocks crash. We were dipping into nature’s capital, not nature’s interest. As we gobbled up the capital of the cod fish stocks, our actions caused what some call a negative a cascading effect.
I’ve been distracted lately and haven’t been blogging.
I recently discovered www.learner.org. The Annenberg Foundation provides all kinds of free online educational content. Since the majority of my formal education consisted of science courses, I am realizing the huge holes in my knowledge. So, I am well into a series called The Western Tradition. It has 52, 1/2 hr sessions. I am also watching a series called The Habitable Plant.
Do you know of any credible free online content?
I know for some Christians they get a little nervous or concern when they visit a so-called Christian website that doesn’t have a statement of faith. Well, if you are one such person, no need to be concern any more. As a credentialled pastor with the Christian and Missionary Alliance in Canada (yes I am authorized to officiate weddings), check out the faith statement I believe and signed off on before taking up my current position.
